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Gruen sweat

Item Information
Barcode Shelf Location Collection Volume Ref. Branch Status Due Date Res.
32320003344706 TV Shows
DVD   East Maitland library . . Available .  
. Catalogue Record 382685 ItemInfo Beginning of record . Catalogue Record 382685 ItemInfo Top of page .
Catalogue Information
Field name Details
Classification Number TV Shows
Title Gruen sweat [DVD]
Publisher [Australia] : : Australian Broadcasting Corporation :, c2012.
Physical Description sd., col. ;
Series DVD
TV Shows
Contents Episode 1. Tonight, we look at brand policing, the efforts by the London Organising Committee (LOCOG) and the International Olympic Committee (IOC) to protect sponsors underwriting the Games. We'll also spend some time in the pool with Stephanie Rice and Nick D'Arcy, wondering what it takes to attract an endorsement contract these days -- Episode 2. This week, the world's fastest ad space, Usain Bolt. From the outside, he looks like a purpose-built marketing machine -- Episode 3. This week we look at ambush marketing, ask if all sponsor money is good money, and wonder what the mascot designers were thinking. Adidas paid $63 million to be an official games sponsor, but surveys keep showing most people think the sponsor is Nike -- Episode 4. This week on Gruen Sweat we wrap up the 2012 Olympics. As London basks in the afterglow, who were the real winners?
Performer Hosted by Wil Anderson with panelists Todd Sampson and Russell Howcroft.
Gruen Sweat with host Wil Anderson, panel regulars Todd Sampson and Russel Howcroft and a team of experts will untangle and dissect the spin and branding end of the sports business.
Classification Censorship rating: M.
Subject Branding (Marketing)
Sports sponsorship
Wit and humor in advertising
Corporate sponsorship
Television programs -- Australia
Additional Author Anderson, Wil, 1974-
Sampson, Todd
Howcroft, Russell
Denton, Andrew
Jacoby, Anita
Catalogue Information 382685 Beginning of record . Catalogue Information 382685 Top of page .