This is the story of Jim's Group, as told by its founder. An account of how a $24 business became one of the world's largest franchise chains, with over 3250 Franchisees in four countries and a turnover of $400 million. It is an unusually frank and honest account, showing the human weaknesses and mistakes as well as the successes. But also the ideals and the passion which has made this very unusual business a leader in its field. An invaluable handbook for anyone interested in small business. For the rest, an intriguing glimpse into the 'face which launched a thousand trailers'.
